Latif Ghouali's profile

The Cup on Al Arabiya


The Cup On Al-Arabiya

The Cup on Al-Arabiya is a World cup 2022 daily coverage show, The program includes several segments, including hosting 5 guests with the participation of Arab players who formerly participated in the World Cup tournaments.

I started working on this project by designing  several props elements using the Gold / Black combination that further built into the creation of the main brand look and Logo design of the show. I wanted also from the start to avoid any high action sporty shots involving  players on the pitch because  all the focus needed to be heavily  flags, Ball, jersey and Logo badge emblem oriented to give a strong impression to the audience .

Idea, Art Direction,3D Animation,Composite, Logo design and Sound editing : Latif Ghouali
Production Design Manager : Ali Berry






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The Cup on Al Arabiya
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